The results of an InSites Consulting global youth study. Sharing insights about generation Y and their future, which world problems millennials would tackle first, their view on work and brand.

We believe that we should work to be happy, but could that be backwards? In this fast-moving and entertaining talk from TEDxBloomington, psychologist Shawn Achor argues that actually happiness inspires productivity. Obviously this does not apply in Greece where everyone is totally miserable 🙁

The traditional advertising model is under pressure. Advertising is evolving towards content marketing: instead of a big bang, campaign-only, approach, companies should evolve to an always-on model in which content plays a very important role. Interesting thought by Steven Van Belleghem

Interesting thoughts by Graeme Wood from Carat, via only dead fish

The 2012 Edelman Trust Barometer is the firm’s 12th annual trust and credibility survey. The survey was produced by research firm StrategyOne and consisted of 20-minute online interviews conducted from October 10 – November 30, 2011. The 2012 Edelman Trust Barometer online survey sampled 25,000 general population respondents with an oversample of 5,600 informed publics in two age groups (25-34 and 35-64) across 25 countries.

What does a bill like PIPA/SOPA mean to our shareable world? At TED Clay Shirky delivers a proper manifesto — a call to defend our freedom to create, discuss, link and share, rather than passively consume.

The Dark Side of Social Media 2012 is a trendreport created by @duivestein and @BLO2M