The 2009 results of an annual survey into British online consumer behaviour conducted by Harris Interactive and commissioned by Tealeaf.

Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value — and his conclusion has interesting consequences for how we look at life.

David Logan talks about the five kinds of tribes that humans naturally form — in schools, workplaces, even the driver’s license bureau. By understanding our shared tribal tendencies, we can help lead each other to become better individuals.

Read how marketing becomes the product, and the product becomes the marketing in this very informative presentation by Hedge

An updated / extended version of the “What’s Next In Marketing And Advertising (2009) by Paul Isakson!If you want to know more of what is happening next you have to read it 🙂

Randomire in this wonderful presentation give answers to the following questions:What is culture? Where did western culture come from?How is it different from Chinese culture? How should I deal with these differences at work?