“John Gerzema says there’s an upside to the recent financial crisis — the opportunity for positive change. Speaking at TEDxKC, he identifies four major cultural shifts driving new consumer behavior and shows how businesses are evolving to connect with thoughtful spending”
Posts from the PPT/ cool decks Category
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There’s More Time Than The Present
How do we design experiences around how humans perceive time? Read all about it in this very cool presentation by Bud Caddell
UFOs: Abduction by the marketing hype cycle
Unidentified Flashy Objects are the gimmicks used by brands trying to look cool! Learn all about in the awesome presentation by Armando
Digital Strangelove (or How I Learned To Stop Worrying And Love The Internet)
I don’t know how on earth I managed to miss this great presentation! This is a collection of thoughts about where we are right now in the history of the Internet by David Gillspie! Its way cool read it
Companies sell stuff, people buy stuff
“As technology becomes invisible, the opportunity for companies to connect with participants arises from its understanding of its fundamental ability to ad value to situations in a persons life”! Another wonderful presentation by Helge
Stefana Broadbent: How the Internet enables intimacy
This is news “We worry that IM, texting, Facebook are spoiling human intimacy, but Stefana Broadbent’s research shows how communication tech is capable of cultivating deeper relationships, bringing love across barriers like distance and workplace rules.” So stay connected people
Micro Pulse: How small touches in social media impact the heartbeat of your brand
“Just as small movements, gestures and facial expressions impact your ability to communicate effectively, small touches add up to create a cumulative perception of a brand ouchpoints take on a whole new dimension now that consumers have access to brands whenever and wherever they want. This makes every single touch with consumers, no matter how small, a crucial interaction” Interesting to say the least this very cool presentation by Chris Wilson!