“Just as small movements, gestures and facial expressions impact your ability to communicate effectively, small touches add up to create a cumulative perception of a brand ouchpoints take on a whole new dimension now that consumers have access to brands whenever and wherever they want. This makes every single touch with consumers, no matter how small, a crucial interaction” Interesting to say the least this very cool presentation by Chris Wilson!

This is an intimate talk that will make the hair stand up on the back of your neck.Becky Blanton planned to live in her van for a year and see the country, but when depression set in and her freelance job ended, her camping trip turned into homelessness.

Very interesting presentation from Planningnes by Jason Oke and Gareth Kay!

The 2009 results of an annual survey into British online consumer behaviour conducted by Harris Interactive and commissioned by Tealeaf.

Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value — and his conclusion has interesting consequences for how we look at life.