An updated look by Paul Isakson at What’s Next In Marketing and Advertising!

Perception of the experience determines if the experience is good or bad; valuable or not. This presentation by Jordan Julien tie’s experience & perception together with branding, customer experience, and expectations.

Information designer Tom Wujec talks through three areas of the brain that help us understand words, images, feelings, connections. In this short talk from TEDU, he asks: How can we best engage our brains to help us better understand big ideas?

Jordan made a presentation told from a brands point of view on the changing landscape of social networks and social media. And how one evolved & gave up its control! If you handling brands I think you should read it!

The sequel to the original What the F**K is Social Marta Kagan, If you havent seen the original read the rest of the entry

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Psychopathic killers are the basis for some must-watch TV, but what really makes them tick? Neuroscientist Jim Fallon talks about brain scans and genetic analysis that may uncover the rotten wiring in the nature (and nurture) of murderers. In a too-strange-for-fiction twist, he shares a fascinating family history that makes his work chillingly personal.

This last year has seen logarithmic changes in marketing, fueled by different concepts like Utilities, AR, The Collective Exchange of Ideas, Transmedia, Digital becoming ubiquitous, Mobility and more. Great presentation by Helge Tennø,