This report by PSFK presents key trends and macro themes that retailers, service providers and product manufacturers can leverage to enhance the shopper experience in order to drive sales.

Khanna predicts that in the future, the real superpowers aren’t going to be countries. Instead, we’ll see the emergence of an entirely new structure: alliances comprised of universities, companies, non-profits, humanitarian agencies, sub-state units like city governments, and churches, all united around a common interest or vision.