One in four of Berlin’s children lives in poverty. The district of Marzahn-Hellersdorf is a particular hotbed of social disadvantage. People who grow up here have little-to-no chance of upward social mobility. But that doesn’t stop them from fighting for their rightful places in society.
Archive for
When the Lion Faces the Mirror

What Are We Rewarding?
Every June, the high priests of creativity descend on Cannes
to baptize consumerism in gold.
We wear the right linen.
Whisper the right buzzwords.
Applaud campaigns that make the world feel better
—while keeping the system exactly as it is.
But maybe the question isn’t what wins.
Maybe it’s why we’re still awarding anything that worships the market above all.
Capitalism Makes a Poor Muse
We’ve mistaken reach for relevance.
Profit for purpose.
Cleverness for conscience.
Advertising was never neutral—
But now we award its best lies,
its cleanest distractions,
its highest-performing manipulations.
If the work doesn’t question the system—
It upholds it.
And we celebrate that?
We dress it in titanium?
Glass is the Only Lion That Breaks the Spell

The Glass Lion doesn’t care about ROI.
It asks: Who was empowered?
What inequality was challenged?
Did this leave behind justice—not just impressions?
And here’s what’s radical:
- The work doesn’t have to sell.
- It has to liberate.
- It has to leave behind proof of dignity restored.
That’s not capitalism.
That’s creative resistance, its the only award that really matters in a post pandemic world full of wars, volatility, and injustice! This one should be the one you always aim for as an agency!
Everything Else Is Complicity in Couture
Let’s tell the truth:
Most Cannes Lions go to work that pleases the system.
They flatter the world as it is.
They use rebellion as branding—but stay loyal to power.
We give Gold to campaigns that simulate empathy
without ever shifting structures, without even changing culture, without even changing the world better.
They don’t challenge capitalism.
They accessorize it.
Time to Flip the Script
What if Cannes wasn’t built around categories that serve the market—
but around ones that dismantle its harm?
What if we would expand the notion of Glass into every category—not as a side dish, but the main course.
Because a Lion that doesn’t protect the people?
It’s just a logo with teeth.
An Award Show or an Autopsy?
Cannes faces a choice.
It can continue to be an arena for marketing’s most exquisite distractions—
or it can become a stage for work that actually moves us forward.
But that means one thing:
Decenter capitalism.
Center impact.
Make awards serve justice, not just sales.
Not all creativity deserves applause.
Not all lions deserve gold.
Until every award is held to the standard of the Glass,
we’re just clapping for the architects of decline of our future!
If your creativity feeds the system and not the people—
you don’t deserve a Lion.
When a Country Bombs Its Future: The Real Cost of Israel’s Strike on Iran

It began yesterday , as these things often do, with a child asking if the sky was angry.
The mother did not have an answer.
She only knew that she had forty seconds to decide whether the hallway or the bathtub was the safer place to die.
Forty seconds between the warning siren and the firestorm. Forty seconds to hold her son and pretend that hiding was still a kind of hope.
In Tel Aviv, another child stared out a reinforced window, hearing his father curse under his breath in a language older than empires.
“We had no choice,” said the man on the television.
“But when do we?” whispered the father.
The Empire of Fear
The bomb did not fall on Iran.
It fell on the idea that nations can outgrow their ghosts.
Israel’s strike was precise in its coordinates, imprecise in its consequences.
It hit a military facility. It hit an oil artery.
But it also hit memory. It hit myth. It hit the unbearable inheritance both nations refuse to bury.
Israel, birthed from the charred bones of Auschwitz, still breathes as if hunted.
Iran, humiliated by coups and sanctions, still dreams of ancient glory.
Both are run by men who mistake vengeance for vision.
The Language of the Liars
They call it a “surgical strike.”
But surgery heals. This dismembers.
They say it was “measured.”
But they never measure the burned dolls, the shattered nerves, the silence between fathers and sons.
They say it was “defensive.”
But there is nothing defensive about bombing a country struggling under sanctions, drought, and dissent.
We are told to pick sides.
As if history were that clean.
As if trauma cannot be passed down like heirlooms.
As if the child in the bunker and the child in the crater are not cousins in the same collapsing dream.
Power Forgets the Body
No headline mentioned the nurse in Isfahan who couldn’t get to the hospital because the roads were closed.
No tweet counted the embryos that thawed and died in a bombed fertility clinic.
No one eulogized the poet whose manuscript turned to ash with his home.
This is how war works in the 21st century.
It’s clean on screens.
It’s carnage off-camera.
The West applauds. The markets tremble.
And somewhere in a village, a boy draws a picture of fire and calls it God.
Who Profits from Apocalypse?
The U.S. sells more weapons.
The Israeli Prime Minister’s approval rating jumps.
Iran’s hardliners crush dissent with a new excuse.
The oil price surges. Wall Street feasts.
And the mothers?
They learn to pack go-bags.
They learn how to tell bedtime stories that include missile shadows.
They learn that grief is not an event — it’s an atmosphere.
The Bomb Is Not the End — It Is the Beginning
This was not a war.
It was a message.
“We will define what safety means.”
“We will decide who is allowed to dream.”
“We will burn your future to save ours.”
But what if safety cannot be built on supremacy?
What if every bomb dropped on another child’s home ricochets back into our own?
The child who asked about the sky?
He no longer asks.
He just flinches when the wind slams the door.
That’s what the bomb destroyed.
Not Iran. Not enrichment sites. Not centrifuges.
It destroyed the idea that our children might grow up unafraid.
Teardrops (Rules Remix)
Keinemusik, Boys Noize – Crazy For It (feat. Vinson)
Michael and Lucifer

It’s Never Just Another Day
“It’s never just another day. It’s one less. And in that loss, we find what really matters.”
Somewhere today, someone will have their last cup of coffee and not know it.
Someone will say goodbye like it’s routine — and never return.
Somewhere, a life will end mid-sentence.
We scroll past the sunrise, speed through the silence, and cancel the call from someone who won’t always be calling.
Because we believe in the myth of “plenty”: plenty of time, plenty of chances, plenty of tomorrows.
But time doesn’t give — it subtracts. Quietly.
And we rarely notice what’s gone until we’re standing in its shadow.
The Lie of “Another Day”
Modern life is a machine engineered to sedate us.
Emails. Errands. Notifications.
We live in loops, not lines — recycling the same day with minor edits.
We mistake movement for meaning, noise for connection, and speed for progress.
But every single “just another day” is a vanishing.
A page torn from the book of your one and only life.
You don’t get to stack them. You don’t get a refund.
You just wake up slightly closer to your final breath — whether you’re conscious of it or not.
The Days We Never Mourn
Nobody teaches us to grieve the days we waste.
The Sundays spent numbing.
The years spent performing a version of ourselves we don’t even like.
The dreams we file under “later” until they quietly expire in the archives of regret.
But those are deaths too.
Tiny funerals with no flowers.
And if we treated time like money, most of us would be bankrupt — investing everything in comfort, in fitting in, in waiting for permission to live.
Mortality Is Not Morbid — It’s Medicine
We think talking about death is dark.
But ignoring it? That’s how we lose our lives while they’re still happening.
Death isn’t the end — it’s the mirror.
It shows us what matters by reminding us what won’t last.
Ask the woman who beat cancer what a Tuesday means.
Ask the man who buried his son how sacred a conversation becomes.
Ask yourself what you’d change if you had 30 days left — and why you’re not living that way now.
What If You Lived Like Time Was Sacred?
What if today wasn’t just “another Monday,” but one of the final 200 you might ever have?
What if instead of chasing more, you doubled down on real?
The laugh that makes your ribs ache.
The walk with no phone.
The truth you’ve been afraid to say.
The kiss you’ve been rushing.
The art you keep postponing.
The apology that liberates.
The version of you that’s not trying to impress, but to feel.
Because in the end, no one regrets not sending more emails.
They regret the silence, the should-haves, the unheld hands.
Your Life Is Not on Hold
You are not preparing to live.
You are living.
Right now.
And the clock is not waiting for you to be ready.
So burn the good candle.
Say the thing.
Love them now.
Write the book.
Forgive.
Leave what’s killing your spirit.
Start what scares you.
This isn’t a rehearsal.
This isn’t a test.
This isn’t just another day.
It’s one less.
And in that loss, may you finally remember:
what you love,
who you are,
and what is worth your one wild, burning life.