Chip Kidd: The art of first impressions — in design and life

https://embed-ssl.ted.com/talks/chip_kidd_the_art_of_first_impressions_in_design_and_life.html

Book designer Chip Kidd knows all too well how often we judge things by first appearances. In this hilarious, fast-paced talk, he explains the two techniques designers use to communicate instantly — clarity and mystery — and when, why and how they work. He celebrates beautiful, useful pieces of design,…

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