Just how unscrupulous are international PR agencies that work on election campaigns? Using a fake identity, investigative journalist Peter Kreysler infiltrates their inner workings. Along with journalist Gesine Enwaldt, Kreysler documents the world of campaign strategists, from the inside. The documentary provides undercover insights into the unscrupulous methods of these well-paid opinion makers. These PR professionals work globally, on numerous national election campaigns. They use sophisticated digital methods to influence and manipulate unsuspecting citizens.