Nice deck by Social@ogilvy! The brand world will soon be divided into those who fully “adopt” Timeline, and those who simply “migrate” their old strategy and ways of working to the new feature set. Brands looking to adopt must consider and prepare for the hidden implications of Timeline – reallocation of resources, increased creative involvement, a reset of content process, the new profile of community managers and more. Check out this presentation for a summary of the Pages changes and the hidden implications of Facebook Timeline for brands. A big thanks to Ogilvy Athens for bringing this to my attention