Dawn Goldworm is the Scent Director of the Paris and NYC-based olfactory branding company 12.29, operated alongside her identical twin sister, Samantha. The company produces delicate and strategic elixirs of scents and places them in new contexts, manipulating environmental experiences, conjuring memories, and eliciting behavioral associations. You can find more interesting talks from the The Avant/Garde Diaries here and their facebook fan page is packed with interesting behind the scenes material