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Three films reveal insights into the glaring contrast between home-prepared foods versus foods primed by a food stylist.Through the use of food dyes, cotton-ball stuffing, imitation ice, and an array of other clever devices, these films explore the many trickeries we are ever presented with by commercial industries in our everyday lives. It’s real food, but not really. Directed, filmed & fdited by Minhky Le

Three films reveal insights into the glaring contrast between home-prepared foods versus foods primed by a food stylist.Through the use of food dyes, cotton-ball stuffing, imitation ice, and an array of other clever devices, these films explore the many trickeries we are ever presented with by commercial industries in our everyday lives. It’s real food, but not really. Directed, filmed & fdited by Minhky Le

Real Food, But Not Really was originally published on The Curious Brain

“Can’t believe we still have to come to work when it’s this cold.”


“Well, everyone is back in the office. Now what?”

“After counting the number of pitches won, campaigns released, and potential disasters avoided, we are ready to flip over the last page of the year.”

“Sometimes it takes a lot for ideas to be noticed.”

“Office holiday parties can be fun unless you happen to be an introvert.”

“Office fridge cleaning day.”



“Sometimes we wish the client can see what we see.”

The work of Derrick Lin via adweek

“Can’t believe we still have to come to work when it’s this cold.”


“Well, everyone is back in the office. Now what?”

“After counting the number of pitches won, campaigns released, and potential disasters avoided, we are ready to flip over the last page of the year.”

“Sometimes it takes a lot for ideas to be noticed.”

“Office holiday parties can be fun unless you happen to be an introvert.”

“Office fridge cleaning day.”



“Sometimes we wish the client can see what we see.”

The work of Derrick Lin via adweek

Agency Life in Miniature was originally published on The Curious Brain

Check more of them here A big thanks to Scott for sending this one over

Check more of them here A big thanks to Scott for sending this one over

admojis: emojis in advertising was originally published on The Curious Brain

by tomfishburne

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