What an extraordinary, soul-stirring speech. Watch it …it will move you to tears. She speaks raw truth, and the truth thunders louder than all the lies. For the first time in a long while, it gave me hope especially in a world suffocated by corrupt politicians, oligarchs and ceos
The Factory Dies, The Curator Rises
Once upon a time well a few yeas back to be precise, advertising agencies were factories. You gave them a brief, they churned out scripts, visuals, jingles. The cost was in the craft—the lights, the cameras, the battalions of account execs and creatives.
But then along came AI. Suddenly, everyone had a factory in their laptop. Need a video? Done in an afternoon. A headline? Five seconds. A hundred variations of a TikTok spot? Press a button.
Which leaves us with an awkward question: if anyone can make an ad, why pay an agency to make one?
The reflex answer “better craft” no longer holds. Craft is now abundant, instant, nearly free. The moat is gone. The castle is empty.
So where’s the new scarcity? It’s not in making. I believe that it is in choosing.
Taste. Strategy. Judgment. Signal from noise.
That is the agency’s future. Not as a factory, but as a curator.
Think of it this way: AI can give you 100 ads before lunch. Ninety-eight will be irrelevant. Two might be brilliant. The in-house client team will likely pick the wrong ninety-eight. Why? Because brands rarely see themselves clearly. They’re too close to the mirror.
Agencies, at their best, are editors of culture. They know which tensions to enter, which signals to amplify, which executions deserve media money and which deserve a swift burial.
This changes the economic model, too. Agencies shouldn’t sell hours or outputs. They should sell discernment. Maybe it’s a subscription to cultural intelligence. Maybe it’s royalties on ideas that go viral. Maybe it’s performance fees. But the days of charging for bulk production are numbered.
The factory is dying. And good riddance.
The curator is rising. Agencies that embrace this with the right talent will thrive, not by producing more content, but by ruthlessly deciding what deserves to exist.
Because in a world drowning in infinite bad irrelevant ads, the bravest act isn’t making another one. It’s having the taste, courage, and foresight to say: No. That doesn’t cut through. Kill it.
So here’s the final provocation: Do you want to be remembered as the brand that produced ads, or the one that edited culture?
The Rule of a Hundred: How the World’s Dynasties Quietly Captured Democracy
A century ago, royal families held crowns. For some strange reason Kings and Queens still exist today, In a supposedly rational, democratic world, crowns should be relics, but the system keeps monarchs around because they make inherited power seem traditional rather than predatory !
But today we have also the new royals, about one hundred dynasties of families whose fortunes stretch across oil fields, banks, tech platforms, and retail empires wield a quieter, but no less absolute, power. They do not command armies. They command accountants, lawyers, lobbyists, and media empires. Their strength lies not in overthrowing governments but in reshaping them, invisibly, until entire nations mistake oligarchy for democracy.
How they play the system
From the Waltons in Arkansas to the Mars family, the Kochs, the Ambanis in India, the Quandts in Germany, the Bettencourts in France, the Lee dynasty in South Korea, the Al Nahyans in Abu Dhabi — the list is long but finite. Roughly one hundred families sit at the heart of today’s oligarchic order. Collectively, they control trillions. Collectively, they have written tax codes, trade rules, and labor laws that preserve their grip.
- In Delaware filings, Koch-aligned nonprofits show how donations created tax deductions while financing lobbying that gutted environmental rules.
- In European court records, Quandt trusts routed profits through Guernsey, trimming hundreds of millions from their tax bills.
- In India, Ambani family subsidiaries secured spectrum licenses under favorable terms after generous political donations.
Each example on its own is outrageous. Together, they show a system functioning exactly as designed: rules bent so dynastic wealth compounds, while accountability shrinks.
The architecture of impunity
Leaks from Panama, Paradise, and Pandora Papers made it clear: offshore secrecy is not a loophole. It is infrastructure. Law firms from Panama to Zurich, accountants in London, and banks in New York build mirrored worlds where money is both everywhere and nowhere. Ordinary citizens cannot enter. Politicians rarely challenge it, because their own campaigns depend on it.
The human cost
In Greece, austerity hollowed out hospitals and schools while shipping families paid virtually nothing in taxes. In the U.S., billionaires’ pandemic tax breaks coincided with mass evictions. In Africa, mining royalties were siphoned offshore while local communities drank poisoned water. Every line in an offshore trust deed has a cost — measured in closed wards, unpaid teachers, and poisoned rivers.
The laundering of legitimacy
Philanthropy is the modern confessional. A dynasty funds an art museum wing or a global health initiative. The donation wins headlines and tax write-offs. But the power remains untouched. Sometimes the very money that closed a hospital is recycled into the nameplate above its replacement wing.
The reckoning
The TikTok video above of “ 100 families” is probably right in number and right in spirit. The truth is actually grimmer: about one hundred dynasties have captured democracy not with tanks, but with tax codes and shell companies. They have built an invisible crown, shared among them, passed silently from generation to generation and the whole planet, more than 8 billion people most of them living with scraps are OK with this.
So I have to ask: in a world where billionaires already play kings without crowns, why do we still bow to the ones who wear them? Why do we cheer for monarchs who inherit palaces while we inherit debt, precarity, and silence? Haven’t we had enough of crowns and dynasties, of bloodlines and backroom empires, of living as subjects instead of citizens? The pageantry is a distraction; the slavery is real. The time has come to wake up, tear off the invisible crown, and choose a future where no family, royal or billionaire, owns the destiny of billions. Maybe it is time for the 8 billion to wake up and claim the life they want.