For consumers
Decision fatigue disappears. You describe your needs and get a personalised buyer’s guide that filters, compares, and questions on your behalf. Shopping becomes clarity, not chaos.

For marketers
The era of “more content” is over. If an agent interprets your brand, only the clearest value, strongest proof, and simplest differentiation survive. Messaging needs to be honest, sharp, and immediately legible to an AI interpreter.

For e-shops
Your real competitor isn’t the store next door. It’s the agent that chooses whether your product even appears in the shortlist. UX matters less. Truth, pricing, and trust signals matter more, than internal teams selling your products on youtube channel and tiktok
A new layer has entered the funnel: the AI researcher. Whoever understands this first wins 2026.

For influencers
Your relevance depends on what part of your influence was real. The “I test products so you don’t have to” model becomes replaceable and obsolete. An agent can do that faster, deeper, cheaper and without bias. What survives is the part no machine can imitate: your worldview, your cultural voice, your ability to create identity and belonging (if you have one) Product curators fade. Meaning-makers rise.

check it here



*If you want communication that earns belief, not just attention, start a conversation with me.