How cool is that? It changes color when exposed to the sunlight! Imagine how powerful that is, when you hold the magazine in your hands! A big Bravo to the print production manager that is missing from the credits! Ambient media is the way fwd for all advertising ..just my view!

Credits:
Advertising Agency: DDB, Brazil
Creative Directors: Rodrigo Almeida, Renata Florio, Júlio Andery, Rodolfo Sampaio, Sérgio Valente
Copywriter: Geraldo Gonçalves
Art Director: Markus Correa
Photographers: Rodrigo Ribeiro, Sérgio Prado
Account Supervisor: Gabriela Guzzardi, Michelle Martins e Ricardo Zanella

via I believe in advertising