The traditional advertising model is under pressure. Advertising is evolving towards content marketing: instead of a big bang, campaign-only, approach, companies should evolve to an always-on model in which content plays a very important role. Interesting thought by Steven Van Belleghem
Interesting thoughts by Graeme Wood from Carat, via only dead fish
The 2012 Edelman Trust Barometer is the firm’s 12th annual trust and credibility survey. The survey was produced by research firm StrategyOne and consisted of 20-minute online interviews conducted from October 10 – November 30, 2011. The 2012 Edelman Trust Barometer online survey sampled 25,000 general population respondents with an oversample of 5,600 informed publics in two age groups (25-34 and 35-64) across 25 countries.
What does a bill like PIPA/SOPA mean to our shareable world? At TED Clay Shirky delivers a proper manifesto — a call to defend our freedom to create, discuss, link and share, rather than passively consume.
The Dark Side of Social Media 2012 is a trendreport created by @duivestein and @BLO2M
Fuseproject founder Yves Béhar, the creator of the Jawbone headset and the $100 laptop, shares the seven principles that define his unique approach to the design process! Start with questions, not answers,” says the visionary designer
Fjord’s annual digital trends report outlines our thoughts for the coming year around what will be happening in the world of digital. Edited by Christian Lindholm, Fjord’s Chief Innovation
