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The Words Matter Podcast brings you insights, reflections and conversations focused on the latest evidence, theory, philosophy and practice of communication-focused healthcare.
Find out about the more tacit, ‘softer’ and personal side of clinical practice such as the role of philosophy, beliefs, behaviours, developing therapeutic relationships or the purposeful use of language with people experiencing pain from expert academics, clinicians and researchers from across the world and spanning the musculoskeletal disciplines

Make Leveling Up Your Natural State Of Being. Listen here

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We talk about “content,” but what we’re really fighting over is neural real estate.
The brands that win aren’t louder… they’re stickier.
They don’t chase clicks; they colonize memory.
Every colour, sound, and tone is a code … teaching the brain who to recall when it matters.

The rest?
Noise dressed as relevance.

The next era of marketing won’t belong to creators.
It’ll belong to memory architects … the ones who design emotions that refuse to fade.

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Freakonomics co-author Steve Levitt tracks down other high achievers for surprising, revealing conversations about their lives and obsessions Listen here or follow People I (Mostly) Admire on Apple Podcasts, Spotify, YouTube, or wherever you get your podcast

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