Like any large ecosystem, Facebook’s billion-strong audience presents a fascinating glimpse into the sheer variety of fans that swarm to brand pages like African fauna around a watering hole. By Soap Creative
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Digital Strategy Toolbox
Yet another informative presentation by @juliancole ! Here are 17 of the best free online tools for Digital Strategists to help cultivate killer insights on consumers, competitors and the industry. In this toolbox we you will find how to use each tool with an example insight drawn for the client, as well as each of their benefits and limitations.
The tools helps to conduct Consumer Research, Category Research, Discourse Analysis and Environmental analysis.
Jonathan Adler: Keep Other People’s Opinions Out Of Your Creative Process
Jonathan Adler talks about the value of ignoring the expectations of others and following your dream.
Social Media is a lot like Sex
Interesting stats by HubSpot All-in-one Marketing Software
Magnetic Content: Strategies for Customer Attraction
Learn the essential strategies to transform your website into a customer attraction force field. Turn on the power of content marketing to generate traffic, leads and sales. Achieve what advertising usually does not: get people to know, like and trust you. Very interesting thoughts by Barry Feldman
How to measure Digital
How to measure Digital looks at the important role of Key Performance Indicators and how you create them. It takes a Communication Objective and turns it into Strategy that leads to Tactics to support the Strategy. The final piece is putting in place Key Performance Indicators which makes up the parts of the Communications Objectives. Via @juliancole
The Future of Marketing: a Neo-Conversation
How the face of marketing has changed and how we keep the marketing conversation with our consumers relevant. The face of marketing has transformed substantially. It’s no longer a one directional banter or broadcast dais dominated by a production line of messages. The future of marketing has signalled the end of one-way advertising as we know it. The zeitgeist of post-advertising reigns. Interesting thoughts by Wayne Kotzé-Flemming