TrendsSpotting 4th annual digital prediction series is featuring the predictions of digital and marketing experts on the big changes awaiting us in the coming year.
Trends to watch in 2011 by JWTIntelligence
How do we get people to care about advertising again? Start treating it like a story. An interesting presentation by James Mitchell
Seth Godin: Quieting the Lizard Brain from 99% on Vimeo.
Seth Godin outlines a common creative affliction: sabotaging our projects just before we show them to the world. Godin targets our “lizard brain” as the source of these primal doubts, and implores us to “thrash at the beginning” of projects so that we can ship on time and on budget.
“The Future of Selling” white paper by Brian Fetherstonhaugh, Chairman & CEO of OgilvyOne Worldwide, provides recommendations on how marketers can maximize sales using social media and features best-in-class examples from companies that are winning in the Social Selling space
An interesting presentation by Noah Brier strategist at The Barbarian Group
Always very interesting to read!
