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Companies often target consumers based on gender, but this kind of advertising shortcut doesn’t just perpetuate outdated stereotypes — it’s also bad for business, says marketing expert Gaby Barrios. In this clear, actionable talk, she explains why gender-based marketing doesn’t drive business nearly as much as you might think — and shows how companies can find better ways to reach customers and grow their brands.
Asking for help is tough. But to get through life, you have to do it all the time. So how do you get comfortable asking? In this actionable talk, social psychologist Heidi Grant shares four simple rules for asking for help and getting it — while making the process more rewarding for your helper, too.
“The hardest part of my cancer experience began once the cancer was gone,” says author Suleika Jaouad. In this fierce, funny, wisdom-packed talk, she challenges us to think beyond the divide between “sick” and “well,” asking: How do you begin again and find meaning after life is interrupted?