We teach girls that they can have ambition, but not too much … to be successful, but not too successful, or they’ll threaten men, says author Chimamanda Ngozi Adichie. In this classic talk that started a worldwide conversation about feminism, Adichie asks that we begin to dream about and plan for a different, fairer world — of happier men and women who are truer to themselves.

Experimental psychologist Petter Johansson researches choice blindness — a phenomenon where we convince ourselves that we’re getting what we want, even when we’re not. In an eye-opening talk, he shares experiments (designed in collaboration with magicians!) that aim to answer the question: Why do we do what we do? The findings have big implications for the nature of self-knowledge and how we react in the face of manipulation. You may not know yourself as well as you think you do.

How do we find fulfillment in a world that’s constantly changing? Raymond Tang struggled with this question until he came across the ancient Chinese philosophy of the Tao Te Ching. In it, he found a passage comparing goodness to water, an idea he’s now applying to his everyday life. In this charming talk, he shares three lessons he’s learned so far from the “philosophy of water.” “What would water do?” Tang asks. “This simple and powerful question … has changed my life for the better.”

from the article MOST MARKETING IS BAD BECAUSE IT IGNORES THE MOST BASIC DATA