In the pitch-black night, stung by jellyfish, choking on salt water, singing to herself, hallucinating … Diana Nyad just kept on swimming. And that’s how she finally achieved her lifetime goal as an athlete: an extreme 100-mile swim from Cuba to Florida — at age 64. Hear her story.
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Tina Seelig: The 6 Characteristics of Truly Creative People
Determined not to just write just another book on creativity, Stanford professor Tina Seelig painstakingly researched what makes good ideas spring forward. The result is her “innovation engine,” a special mix of six characteristics like attitude, resources and environment.
Marco Annunziata: Welcome to the age of the industrial internet
Everyone’s talking about the “Internet of Things,” but what exactly does that mean for our future? In this thoughtful talk, economist Marco Annunziata looks at how technology is transforming the industrial sector, creating machines that can see, feel, sense and react — so they can be operated far more efficiently. Think: airplane parts that send an alert when they need to be serviced, or wind turbines that communicate with one another to generate more electricity. It’s a future with exciting implications for us all.
Creativity in PR, a Global Study 2013
The 2013 edition of the Holmes Report’s Creativity in PR study, co-authored by NowGoCreate and sponsored by Ketchum. Based on research of 600 people across more than 35 countries, exploring whether the PR industry is creative enough to sway marketing budgets and develop game-changing ideas.
The Most Contagious 2013

The 2013 Most Contagious report has been released download it from here
Digital, advertising, social and tech predictions & trends 2014
always interesting from Soap Creative
The Future of Relationships
Everything evolves, including how human beings relate to one another in intimate relationships. Norms which have been relatively stable in this space have been mutating and changing rapidly over the past ten years – and will continue along this trajectory into the foreseeable future. Interesting thoughts by sparks & honey