Josh Reich hated his bank. He was tired of overdraft fees and being treated like a number. So he made his own.
Starting in a basement in Brooklyn and eventually growing to a full-fledged an office in Portland, Oregon, Simple is now a fast-growing startup aiming to replace our modern notion of the bank with a focus on design and user experience. In this talk, Reich walks us through Simple’s ever-evolving “human oriented” design process that forgoes a design department. Instead, every employee is given the agency to create.
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The secret psychology behind persuasive content
In this revealing keynote presentation for the CMA, Nathalie Nahai, The Web Psychologist, will explore the hidden psychological triggers you can use to create content that sticks.
You’ll discover key web psychology techniques that will help you write persuasive content, shoot emotionally engaging videos, and boost the effectiveness of your images.
Simon Sinek: Why Leaders Eat Last
In this in-depth talk, ethnographer and leadership expert Simon Sinek reveals the hidden dynamics that inspire leadership and trust. In biological terms, leaders get the first pick of food and other spoils, but at a cost. When danger is present, the group expects the leader to mitigate all threats even at the expense of their personal well-being. Understanding this deep-seated expectation is the key difference between someone who is just an “authority” versus a true “leader.”
The future of digital
Interesting thoughts by Useful Ideas/ Business Insider
The SoDA Report Digital marketing outlook Volume 2, 2013
This edition includes a unique combination of valuable forecasts, inspiring ideas, and truly inventive work created for top brands such as Nike, Burberry, Whole Foods, Lincoln and Lenovo. By SoDa
Brené Brown: Why Your Critics Aren’t The Ones Who Count
There is nothing more frightening than the moment we expose our ideas to the world. Author and vulnerability researcher Brené Brown shows us how to deal with the critics and our own self-doubt by refusing to “armor up” and shut ourselves off. “Not caring what people think,” she says, “is its own kind of hustle.”
Instead we must “reserve a seat” for the critics and our own self-doubt. “Tell them, I see you, I hear you, but I’m going to do this anyway.”
Zombie Research
how outdated research frameworks are deadening opportunities for insights in a new network world. By Tim Stock