Eighty percent of companies think their brands have superior experiences. Unfortunately, only eight percent of their customers agree. It’s time for brands to tackle the experience gap – the gap between how consumers want to experience brands, and what brands are actually doing. A global study by Jack Morton Worldwide
Great stuff from social@ogilvy.
What if Andy Warhol had it wrong, and instead of being famous for 15 minutes, we’re only anonymous for that long? In this short talk, Juan Enriquez looks at the surprisingly permanent effects of digital sharing on our personal privacy. He shares insight from the ancient Greeks to help us deal with our new “digital tattoos.”
Most of us are on the Internet on a daily basis and whether we like it or not, the Internet is affecting us. It changes how we think, how we work, and it even changes our brains. via Epipheo
Whether you’re ready or not,marketing has already been DISRUPTED. THIS IS WHERE inbound marketings comes in! Very interesting deck by HubSpot All-in-one Marketing Software
The World Federation of Advertisers (WFA) has unveiled new research detailing the specific challenges that the world’s largest advertisers are having in developing integrated marketing communications. Interesting facts from the festival of global media 2013
What colour is a mirror? How much does a video weigh? Michael Stevens, creator of the popular educational YouTube channel Vsauce, spends his day asking quirky questions like these. In this talk he shows how asking the right — seemingly silly — questions can make incredibly effective lessons. A big thanks at Thijs Durenkamp for dropping this one over
