A perspective on how to structure content strategy for integrated social campaigns as well as alway-on content marketing. First you’ll see the structure, then the practical examples of how larger brands activate audiences. Largely, it’s about understanding the audience, and then designing for specific behavioral outcomes where the purchase or event happens at the right time in the story to make the audience the hero. Interesting thoughts by Michael Leis

MarketingProfs asked its Facebook group to finish this sentence: “You know you’re a marketer if…” The responses that made them laugh the most wer illustrated and published in the following slideshow! Enjoy 🙂

David Lynch, filmmaker; Fred Tavis, neuroscientist, Maharishi University; John Hagelin, physicist, Maharishi University all talk about Consciousness, Creativity, and the Brain! What a little gem! This movie is part of the collection: PBS | NPR Forum Network Arts & Media. Video by Mark Gould

Finally someone told it! With the rise of all this information, we’re being exposed to a tremendous amount of bullshit. A very interesting presentation by Brad Frost

Now you know! Created by AsapSCIENCE·

A 1994 video from the always inspiring Steve Jobs! Via bitrebels