Through primary research, thought leadership pieces, interviews, and showcases, The SoDA Report (Volume 1, 2013) once again brings together content from some of the most influential thinkers in the digital marketing world today. T

Why do we get goosebumps in the first place? Do they serve any purpose?  Written and created by Mitchell Moffit (twitter @mitchellmoffit) and Gregory Brown (twitter @whalewatchmeplz).

Interesting thoughts as always from Julian Cole

In the 1970s and 1980s, a generous spirit suffused the Internet, whose users were few and far between. But today, the net is ubiquitous, connecting billions of people, machines and essential pieces of infrastructure — leaving us vulnerable to cyber-attack or meltdown. Internet pioneer Danny Hillis argues that the Internet wasn’t designed for this kind of scale, and sounds a clarion call for us to develop a Plan B: a parallel system to fall back on if — or when — the Internet crashes.

Interesting thoughts by Michael Goldstein! A big thanks @juliancole for bringing this to my attention

Comedian and author Baratunde Thurston walks us through his own journey from lone standup comic to Director of Digital at The Onion. He shares his insights for pushing projects to completion and the lessons he learned while working with skeptical teammates. The key, he says, is to not confuse using tools with creativity.