Comedian and author Baratunde Thurston walks us through his own journey from lone standup comic to Director of Digital at The Onion. He shares his insights for pushing projects to completion and the lessons he learned while working with skeptical teammates. The key, he says, is to not confuse using tools with creativity.

The 2020 consumer is coming fast. Companies need to get ready for a new form of marketing. This presentation by Steven Van Belleghem describes the capabilities and the organization needed to be successful in 2020.

By turn hilarious and haunting, poet Shane Koyczan puts his finger on the pulse of what it’s like to be young and … different. “To This Day,” his spoken-word poem about bullying, captivated millions as a viral video (created, crowd-source style, by 80 animators). Here, he gives a glorious, live reprise with backstory and violin accompaniment by Hannah Epperson.

Failure IS an option, when you’ve got the wrong tools. After years of observation in the field, brand specialist David Bier isolated the exact formula to create a Sh*tty brand!

Yet another informative presentation by Helge Tennø! This one poses the questions:What is marketing in 2013? How do you ignite your ambassadors and the makers of things?