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You probably have seen this already! DC and Ken Block present Gymkhana FOUR: The Hollywood Megamercial. GYM4 surpasses the high-production style of Gymkhana TWO with even more spectacular effects shot in the backlots of Universal Studios, California. Filmed over the course of five days, directed by Ben Conrad


3 guys, 44 days, 11 countries, 18 flights, 38 thousand miles, an exploding volcano, 2 cameras and almost a terabyte of footage… all to turn 3 ambitious linear concepts based on movement ( the video here), learning and food !! These films were commissioned by STA Australia. Directed by Rick Mereki!! Great stuff


Gulp’ is a short film created by Sumo Science at Aardman, depicting a fisherman going about his daily catch. Shot on location at Pendine Beach in South Wales, every frame of this stop-motion animation was shot using a Nokia N8, with its 12 megapixel camera and Carl Zeiss optics. The film has broken a world record for the ‘largest stop-motion animation set’, with the largest scene stretching over 11,000 square feet. See the making of video below


Toyota reached out to Parlee Cycles and Deeplocal to build an aero-road bike imbued with the same forward-thinking that went into the design of the Prius. Benefitting from a monocoque carbon-fiber frame, built-in smartphone dock, countless wind-tunnel-tested aerodynamic tweaks and its unprecedented mind-powered shifter, the PXP concept bike has emerged as a purpose-built machine that blends the simple with the complex to become a better and more efficient version of itself. More info about this one here ! Via digital buzz

A quick clip of Public Ad Campaign beta-testing Augmented Reality Advertising Takeover in Times Square on Sunday. Developed with The Heavy Projects , the augmented reality viewer runs on smart phones and virtually replaces outdoor ads with curated artworks by street artists Ron English, John Fekner, PosterBoy, Doctor D and Ox. More info about this here

http://youtu.be/HUvBTb-0lH8
Yeap the battle is now over! Fabio goes to outer space and lands into Saturn … I so want to believe! So do you think that old spice kept us all entertained? Is it only me that I find this campaign a bit annoying and crappy ?

http://youtu.be/6wTRMCegBfo

http://youtu.be/9W_axAhvqUw

Well the wait is over! Apparently now old spice ask us to choose sides by liking, sharing, commenting, tweeting, posting and all of the other things that smart Internet people do ( or the people that have some time to spend on-line with nothing better to do) . All of these things will be tallied to choose a winner (Like we really care) . May the best Old Spice Guy win. Is it only me that I think that I have better things to do with my life than tweeting about these two which I don’t really think that they are so funny anymore for a brand that I will never ever buy or use?? Oups I just did 🙂 oh the power of advertising brainwashing at its best!!

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