How to measure Digital looks at the important role of Key Performance Indicators and how you create them. It takes a Communication Objective and turns it into Strategy that leads to Tactics to support the Strategy. The final piece is putting in place Key Performance Indicators which makes up the parts of the Communications Objectives. Via @juliancole
How the face of marketing has changed and how we keep the marketing conversation with our consumers relevant. The face of marketing has transformed substantially. It’s no longer a one directional banter or broadcast dais dominated by a production line of messages. The future of marketing has signalled the end of one-way advertising as we know it. The zeitgeist of post-advertising reigns. Interesting thoughts by Wayne Kotzé-Flemming
A superb animation by Teresuac for Mina Expander Lovers electro rest
via honeyforthehomeless More Peanuts here
via sickdreams
