Companies often target consumers based on gender, but this kind of advertising shortcut doesn’t just perpetuate outdated stereotypes — it’s also bad for business, says marketing expert Gaby Barrios. In this clear, actionable talk, she explains why gender-based marketing doesn’t drive business nearly as much as you might think — and shows how companies can find better ways to reach customers and grow their brands.
Overthinking
TNGHT – GIMME SUMMN
Directed by Cole Kush
The Bird & the Whale by Carol Freeman
The Bird & the Whale was created using a near obsolete form of animation – paint-on-glass. It was created in Dublin, Ireland by indie stopmotion studio Paper Panther and a small majority female team.
A Failure of the Imagination
Five years ago, Douglas McMaster opened the restaurant Silo, hoping to change the unsustainable practices of modern food systems. His aim was simple, yet frighteningly ambitious: create an award winning menu using a zero-waste food system designed from scratch.
This is the story of that restaurant’s first five years.
This film is part of the series England Your England, an award-winning collection of real stories from the edges of contemporary Britain. Directed by Matt Hopkins
CYKLE | A Collection Of Short Stories
Higher Peaks (feat. Band of Skulls) – Sick’n’Tired
Directed and animated by Emanuele Kabu