http://vimeo.com/39260699
A short film exploring the changes in fan culture in the digital age – the shift in power – and the growing importance of fans.
Featuring expert opinion and insight from academics, marketeers and the fans themselves, this documentary looks at how a brand can identify their fans and, more importantly, harness their passion. Created by Amplify. A big thanks to Vanessa for bringing this to my attention

Original Article