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What is the connection between Social Networks and Being Lonely?Inspired and based on Sherry Turkle‘s book – Alone Together. Animation by Shimi Cohen

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via wronghands

via bitrebels

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Social Brands 100 benchmarks brand engagement in social spaces, identifying industry leaders and providing a snapshot of social media’s evolution each year.

Over 700 brands were included in this year’s research. Brand performance was measured on Facebook, Twitter and YouTube over a six-week period in spring 2013 and a cross-section of participants was surveyed to identify trends in social media.

The research has found that brands are starting to make the most of social platforms for handling their customer care. In some industries customer service appears to be taking priority over engagement rates, suggesting more could be done to better connect with people and create long-term loyalty.

Download your copy from here

Why your fan count doesn't matter. from Mat Morrison

Why do we think fans matter? And what should we be doing instead? Interesting thoughts by Mat Morrison

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