Info

Posts tagged content

Choose another tag?

You’re being played like a piece on a chessboard.
Unless you’re one of the players.

And what’s the board?
It’s glowing in your hand right now.
Instagram. TikTok. YouTube.
The new temples of attention.

Their gods are engagement.
Their priests are influencers.
Their rituals are endless scrolls.

Every swipe is a silent prayer.
Every click, an offering.
You think you’re consuming content.
But content is consuming you.

The system is beautifully simple.
It doesn’t need to control you…. it just needs to train you.

Scroll long enough and you’ll feel the pull.
A chemical leash made of dopamine and comparison.
You don’t even need the ad anymore.
You’ve become the ad.

They don’t sell attention.
They sell you to whoever can afford you.

Your gaze, your mood, your late-night loneliness….
all mapped, priced, optimized.

And while you’re chasing likes,
someone else is chasing equity.

There are only two kinds of people left in the digital world.
Consumers.
And Creators.

Consumers feed the machine.
Creators feed from it.

Consumers scroll for validation.
Creators build for velocity.

Consumers are chemically trained to crave.
Creators are consciously training the same algorithms to amplify.

Both use the same tools.
Only one uses them with intent.

This isn’t about fame.
It’s about authorship.

Because in this game, visibility is power.
But visibility without creation is captivity.

If you don’t create, you’ll be consumed.
If you don’t tell your story, someone else will sell it back to you.
If you don’t play, you’ll be played.

The most successful people online aren’t the smartest or the richest.
They’re the ones who chose to be seen on purpose.

They understood that control today isn’t about owning factories.
It’s about owning narrative.

You don’t need to be perfect.
You just need to post.
To write. To record. To make.
To build something in the open.

Because when you create, you stop being a pawn.
You start moving like a player.

The algorithm stops dictating your identity
and starts distributing your vision.

The dopamine loop becomes a design tool.
And the game flips.

So, next time you open this app,
before you scroll ….ask yourself:

Am I feeding the game?
Or am I bending it?
Am I the pawn?
Or the player?

Because One Day, Someone You’ll Never Meet Will Live With What You Left Behind

We like to think the future is something that just happens.
But really, it’s something we’re building—bit by bit, post by post, decision by decision.

And most of what we’re making?
Won’t stay in the past.

It’ll live on in ways we can’t predict.
In algorithms that echo.
In ideas that stick around longer than we do.
In the systems, stories, and shortcuts we hand down—without even realizing it.

So here’s the uncomfortable truth:

The future is going to live in the world we leave behind.
And that world is shaped by what we create right now.

Think Bigger Than the Feed

Most of us create for the moment.
We optimize for reach. For relevance. For right now.

But the real question is:

Would you still make it if your great-grandkid was watching?
Would you be proud if they found it?
Or would you say, “We didn’t know better back then”?

Because the truth is—we do know better.
We just don’t always act like it.

A Simple Thought Experiment

Picture this:
A kid stumbles on your work a hundred years from now.
Your product. Your code. Your writing. Your name.

What do they learn about you?
What do they learn about us?

Do they feel seen?
Or disappointed?
Inspired—or embarrassed?

Not Legacy. Just Responsibility.

This isn’t about being perfect.
It’s not about writing the next great novel or building the next Apple

It’s about doing your job like it matters.
Making your thing like someone else might one day rely on it.
Because they might.

Whether it’s a clean API, an honest message, a brand that chooses people over profit—
it all adds up.

And someone will inherit the sum.

So Here’s the Deal

✅ Make stuff that’s built to last.
✅ Say the thing others are afraid to say.
✅ Leave behind something that doesn’t need to be explained away.
✅ If it’s not helpful or honest, maybe don’t hit publish.

✅ Stop making a digital landfill. Most of the internet—especially social media and brand content—is an endless dump of noise, not signal. Don’t add to the trash.
✅ And when you’re not sure what to do—imagine someone younger than you reading it in 50 years.

Create like you’re going to be misunderstood now—but deeply appreciated later.
Because sometimes, later is the point.

Create for the unborn.
Not for claps. Not for clicks.
For the ones who have to live with what we leave behind.

The Content Authenticity Initiative (CAI) at Adobe is a community of media and technology companies, non-profits, creatives, educators and many others working to promote adoption of the open C2PA standard for content authenticity and provenance. Explore the CAI’s open-source tools based on C2PA Content Credentials, verifiable details or digital “nutrition labels” about how content was created. via

Short videos — 60 seconds or less, made and shared on apps like TikTok, Snapchat and Instagram — are more than just a fun way to pass the time; they’ve transformed how we work, communicate and learn. Digital strategist Qiuqing Tai explores the explosive rise of bite-sized content and forecasts its promise as an economic and social force.

A bit old but check it out if you haven’t seen it yet

The Story of Content: Rise of the New Marketing

A bit old but check it out if you haven’t seen it yet

(Source: https://www.youtube.com/)
Page 1 of 7
1 2 3 … 7