Customer retention comes down to one simple thing: Having a good reason to stick around. In this presentation for the banking / finance industry Helge Tennø argues how brand and design strategy is not only underused in the category, but also, if used properly, can represent a cost effective way of creating loyal and motivated customers.
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Connect everything else
Putting connected technologies into the context of everything else. An informative presentation by Helge Tennø
New Business Opportunities In Retail
Another informative presentation by Helge Tennø! ! If you can spare a minute make sure you read it
When the Marketing Becomes the Product 2
A part two, of a previous presentation by Helge Tennø on the new role of marketing in the post digital landscape! If you have the time make sure you read it!
Expanded Version – Seven Actionable Marketing Trends
The expanded collection of insights and ideas on digital marketing activities” – focusing on leveraging new consumer/media/digital trends by Helge Tennø,
This is not the time for Big Lazy Brands
A presentation about the challenges for FMCG brands in today’s post digital landscape by Helge Tennø,
Post Digital Marketing 2009
This last year has seen logarithmic changes in marketing, fueled by different concepts like Utilities, AR, The Collective Exchange of Ideas, Transmedia, Digital becoming ubiquitous, Mobility and more. Great presentation by Helge Tennø,