Customer retention comes down to one simple thing: Having a good reason to stick around. In this presentation for the banking / finance industry Helge Tennø argues how brand and design strategy is not only underused in the category, but also, if used properly, can represent a cost effective way of creating loyal and motivated customers.

Via Len Kendall

Most of us will relate to this 🙂 vIa being culture

A very informative presentation from brand identity expert David Brier

Another informative presentation by Helge Tennø! If you can find some time make sure your read it

A very interesting presentation about  Millennials, Their Actions Surrounding Brands, and the Dynamics of Reverberation by Edelman digital