Well done @Ogilvy_Paris! A very interesting approach to the very boring cliché of the flash mobs. A big thanks to Theodore for dropping this one over!
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In Peer Reviews We Trust: Consumer Reviews vs. Other Ad Tactics
via flowtown
Wasa
Budweiser should track and give Mathias Lachal some money for creating this! Great stuff! Check the original advert here
Getting the girl will never be the same again.
The all new Lynx Spray App the latest in fragrance technology. 🙂 A big thanks to @themarkcarroll for bringing this to my attention
Help ‘I want to save a life’
On their third collaboration with the Help pharma team, TLFS crafted an quirky, humanistically focused video to market the initiative; Help ‘I want to save a life’, a bone marrow registry kit, now inside every package of Help ‘I’ve cut myself’, bandaids.
Help teamed up with a DKMS, the world’s largest bone marrow donor centre to release a bone marrow testing swab in each package of the bandaids.
Einstein was a refugee
A very old press ad via mosaicofmusings! A big thanks to Claudia for bringing it to my attention
Invisible Mercedes
When Mercedes wanted to promote its new fuel cell vehicle, instead of placing it squarely in front of everyone in the world, the company decided to make the car invisible. Via mashable