In this 99U talk, Heather Payne shares how she developed Ladies Learning Code from a side project into a full-time endeavor. The organization, which teaches both genders how to become programmers, started with a Tweet and now has chapters all over Canada. Payne recalls the unconventional mindsets that helped her get started. Mostly, she urges us all to tell the world of our idea before launch, that way interested customers and team members will flock to help so we can quickly get moving. “Momentum is like a fire,” she says. “You constantly have to be fueling it.”