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We talk about “content,” but what we’re really fighting over is neural real estate.
The brands that win aren’t louder… they’re stickier.
They don’t chase clicks; they colonize memory.
Every colour, sound, and tone is a code … teaching the brain who to recall when it matters.

The rest?
Noise dressed as relevance.

The next era of marketing won’t belong to creators.
It’ll belong to memory architects … the ones who design emotions that refuse to fade.

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Freakonomics co-author Steve Levitt tracks down other high achievers for surprising, revealing conversations about their lives and obsessions Listen here or follow People I (Mostly) Admire on Apple PodcastsSpotifyYouTube, or wherever you get your podcast