Everyone keeps saying the rules are changing. They’re not. The rules already collapsed and most leaders are still pretending they heard a tremor instead of a break.
Tariffs tore up supply chains. AI hijacked discovery. Consumers abandoned loyalty for value. And luxury woke up to the uncomfortable truth that status can’t be inflated forever.

Jewelry rises because permanence feels radical in an age of churn. Resale explodes because trust has migrated from brands to people.

Wellness expands because identity is shifting from what we wear to how we feel in our own bodies.

But the real disruption is quieter. Fashion is no longer shaped by taste. It’s shaped by algorithms. If your product isn’t visible to a model, it’s invisible to the market.
This isn’t evolution. It’s a legitimacy crisis. The next winners won’t be the fastest or the biggest, but the ones brave enough to rebuild meaning before machines define it for them.
So the uncomfortable question becomes: who in fashion is ready to compete not for customers, but for relevance? Check it out here