.Co-creation is a hot topic these days. Involving customers in the decision flow of a brand/company is one of the cool, new ways of doing marketing. Some succeed in intergrating the voice of the customer in ALL their decision flows. This paper by Steven Van Belleghem describes the different steps to evolve from a one time co-creation project to structural collaboration. A big thanks to Matthijs for dropping this one over
http://vimeo.com/39260699
A short film exploring the changes in fan culture in the digital age – the shift in power – and the growing importance of fans.
Featuring expert opinion and insight from academics, marketeers and the fans themselves, this documentary looks at how a brand can identify their fans and, more importantly, harness their passion. Created by Amplify. A big thanks to Vanessa for bringing this to my attention
In this video from his talk at PSFK CONFERENCE NYC, Jason Silva shares two of his ‘shots of philosophical expresso’ – an exploration of how technology can quickly manifest our ideas and desires. The filmmaker and futurist rapidly demands that we need to learn to see the word in new ways in order to experience anew the amazement that has always been there.Via psfk
Let us be !! via heroin
via thisisindexed
Beach House directed by Sean Pecknold! Great stuff
